People Don’t Buy What You Do, They Buy Why You Do It

One of the biggest mistakes I see people make is going right to the features and benefits of a product or service before asking great questions and finding out why someone wants or needs something.

This Ted Talk video by Simon Sinek is priceless and applies to salespeople in any industry because it deals with the core of how our brain operates. People buy from people they know, like and trust.

Watch this video and apply the lessons to your industry.

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